Abstract: The rise of new media has caused the revolutionary change of ways of information
dissemination, which shows the new characteristics that including the popularization of the
disseminator, the complexity of the content and the concealment of information dissemination.
As the most active group of new media users, college students' value education faces the
challenge of serious utilitarianism, multiple value confusion and lack of subjective value. Under
this circumstance, we should pay more attention to the utilization, guidance and integration of
new media to strengthen the value education of college students. In this way, we can lead the
practice of internalization, optimize the education environment, and form a resultant force of
education.
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