Title: SCENOGRAPHY: EXAMINING A NEW MARKETING STRATEGY FOR
CORPORATE PROMOTION AND DEVELOPMENT |
Authors: Johnson Edu, Frimpong Kwaku Duku (Ph.D.)
|
Volume:1 Issue: 6 |
Abstract: This paper presents a critical overview of the recent development by both public and private
institutions in Ghana as regards the application of scenic design concepts as an effective
interpretation for the promotion of goods and services in the 21st century. Additionally, how
these organizations have uncontrollably utilized the design concepts effectively to translate and
communicate the values of their business ideas, products and services to consumers. The purpose
of the study is to examine the synergy between scenography and business in relation to
institutional identity and the role of the scenic design concept in business promotion and
branding. Data for the study was collected using oral interviews and informal interactions. The
research question that directs the discussions in this paper is how scenic design effectively
promotes corporate business. Finding indicates that scenography is a visual statement that
enhances business practice and presentation in Ghana. |
Citation: [Edu, Johnson, and Frimpong Kwaku Duku. "SCENOGRAPHY: EXAMINING A NEW MARKETING STRATEGY FOR CORPORATE PROMOTION AND DEVELOPMENT." IJAH July 1.6 (2017): 477-88. ] |
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