Abstract: Discourse analysis embraces practically all the schools of critical theory that have emerged since
the late 1950s, concomitantly with the passage from structuralism to post-structuralism and
semiotics. Discourse means language in a context of use (Cook, 1989, page 29), the new method
being first applied by Zellig Harris to the analysis of some advertisements (1953), that is, to that
type of utterance, twin born with the consumer society, which bridges text and usage, text and
world, as their aim is to induce certain types of action and response. Discourse analysis studies
all acts of speech, all utterances, from an interjection to a three decker (three-volume novel of the
Victorian Age). It studies language in a three-dimensional framework: (1) the knowledge,
ideology, worldview incorporated in a stretch of text (cognitive values), (2) the social
relationships constructed through language, and (3) the formal characteristics and the
connectives that construct a text's cohesion "according to a certain world-view" (Levarato 2003:
13). Our paper is probing into the first two layers of discursive values, which are constitutive of
what we might call content of discourse in counter distinction to its form. |
Citation: [Barna, Cristina Raluca. "LEVELS OF ANALYSIS IN DISCOURSE ANALYSIS." IJAH, vol. 1, no. 8, 2017, pp. 627-636. September.] |