International Journal of Arts and Humanities
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Hui-Yun Yen, Ya-Juan Gao

Volume:2 Issue: 4

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1Hui-Yun Yen, 2Ya-Juan Gao
1Department of Advertising, Chinese Culture University, Taipei, Taiwan.
2Graduate school of creative industry design, National Taiwan University of Arts, Taipei, Taiwan

Yen, Hui-Yun, and Ya-Juan Gao. "EXPLORING THE PLEASURE DESIGN FACTORS OF RELIGIOUS PRODUCTS - A CASE STUDY OF JAPANESE KOEMA." Int. J. Arts&Humanities, vol. 2, no. 4, Apr. 2018, pp. 249-262, Accessed 2018.
Yen, H., & Gao, Y. (2018, April). EXPLORING THE PLEASURE DESIGN FACTORS OF RELIGIOUS PRODUCTS - A CASE STUDY OF JAPANESE KOEMA. Int. J. Arts&Humanities, 2(4), 249-262. Retrieved from
Yen, Hui-Yun, and Ya-Juan Gao. "EXPLORING THE PLEASURE DESIGN FACTORS OF RELIGIOUS PRODUCTS - A CASE STUDY OF JAPANESE KOEMA." Int. J. Arts&Humanities 2, no. 4 (April 2018), 249-262. Accessed , 2018.

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Religious culture, Religious product design, Pleasure design, Product design

Religion is able to reflect people's spiritual beliefs and has the purpose of preserving and promoting cultures. Contemporary religions have evolved from sacredness to science, and from science to consumption. The public seeks solace and satisfaction from the consumption of products, which is an advantage of religious cultures. Therefore, applying the concept of pleasure design to religious products can enhance the quality of religious beliefs and improve the connotations of religious culture. This study aims to establish a measurement model for the pleasure designs of religious products and provide a reference for application in related industries. The results show that 1. the pleasure design effect scale developed in this study is practical; 2. the pleasure design of religious products should place more emphasis on exquisite paintings and unique shapes; 3. the characteristics of popular religious products include having a beautiful graphic design, a great degree of style, a highly contextualized image, design variety, and cultural significance

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