Title: POLITICAL ADVERTISING STRATEGIES AND
TACTICS: AN OVERVIEW
Authors: Igbozuruike Romanus Chukwuemeka, Dr. Aririguzoh, Stella
Volume:2 Issue: 4
Igbozuruike Romanus Chukwuemeka, Dr. Aririguzoh, Stella
Department of Mass Communication, Covenant University, Ota, Ogun State. Nigeria.
MLA 8 Chukwuemeka, Igbozuruike R., and Dr. Aririguzoh Stella. "POLITICAL ADVERTISING STRATEGIES AND TACTICS: AN OVERVIEW." Int. J. Arts&Humanities, vol. 2, no. 4, Apr. 2018, pp. 263-277, ijah.org/more2018.php?id=18. Accessed 2018.
APA Chukwuemeka, I. R., & Stella, D. (2018, April). POLITICAL ADVERTISING STRATEGIES AND TACTICS: AN OVERVIEW. Int. J. Arts&Humanities, 2(4), 263-277. Retrieved from ijah.org/more2018.php?id=18
Chicago Chukwuemeka, Igbozuruike R., and Dr. Aririguzoh Stella. "POLITICAL ADVERTISING STRATEGIES AND TACTICS: AN OVERVIEW." Int. J. Arts&Humanities 2, no. 4 (April 2018), 263-277. Accessed , 2018. ijah.org/more2018.php?id=18.
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Keywords: Political Advertising, Strategy, Electorate, Election
Abstract: This paper examines political advertising strategies and tactics. The aim is to indicate that
political advertising comprises many other communications tools other than general advertising.
Thus it is pinpointed that political advertising is executed through integrated marketing
communication's approach, comprising general advertising, public relations, events marketing,
televised political debates, and others. Accordingly these components of political advertising are
reviewed. Since the objective in using these varied communications tools is for the politician to
persuade the electorate to prefer him to the opponents and vote for him during elections, this
paper concludes that coordination and integration of these varied communications tools are
required for optimization of campaign objective
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