International Journal of Arts and Humanities
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Zulkifli Muslim

Volume:2 Issue: 4

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Zulkifli Muslim
Department of Industrial Design, Faculty of Design and Architecture, Universiti Putra Malaysia, 43400 Serdang, Selangor, MALAYSIA

Muslim, Zulkifli. "IDEOGRAPHIC SYMBOLS, MEANINGS IN VISUAL COMMUNICATION AND DESIGN." Int. J. Arts&Humanities, vol. 2, no. 4, Apr. 2018, pp. 278-290, Accessed 2018.
Muslim, Z. (2018, April). IDEOGRAPHIC SYMBOLS, MEANINGS IN VISUAL COMMUNICATION AND DESIGN. Int. J. Arts&Humanities, 2(4), 278-290. Retrieved from
Muslim, Zulkifli. "IDEOGRAPHIC SYMBOLS, MEANINGS IN VISUAL COMMUNICATION AND DESIGN." Int. J. Arts&Humanities 2, no. 4 (April 2018), 278-290. Accessed , 2018.

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Ideographic symbol; visual communication; meaning

This paper discusses the ideographic symbols in the context of visual communication and design. It covers various dimensions of symbols as an expression of culture in the visual and spiritual senses. The ideas and concepts in design are symbolized to reflect meanings as they are experienced and observed by the users. It can be understood from the discussion that symbols and visual expressions are examined in creative works to understand the intention of the designers and the interpretation of the works. Principles of forms, colour, pattern and beauty were used to interpret the symbols and influence meanings developed by the observers both visually and spiritually.

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