Title: IDEOGRAPHIC SYMBOLS, MEANINGS IN VISUAL
COMMUNICATION AND DESIGN
Authors: Zulkifli Muslim
Volume:2 Issue: 4
Department of Industrial Design, Faculty of Design and Architecture,
Universiti Putra Malaysia, 43400 Serdang, Selangor, MALAYSIA
MLA 8 Muslim, Zulkifli. "IDEOGRAPHIC SYMBOLS, MEANINGS IN VISUAL COMMUNICATION AND DESIGN." Int. J. Arts&Humanities, vol. 2, no. 4, Apr. 2018, pp. 278-290, ijah.org/more2018.php?id=19. Accessed 2018.
APA Muslim, Z. (2018, April). IDEOGRAPHIC SYMBOLS, MEANINGS IN VISUAL COMMUNICATION AND DESIGN. Int. J. Arts&Humanities, 2(4), 278-290. Retrieved from ijah.org/more2018.php?id=19
Chicago Muslim, Zulkifli. "IDEOGRAPHIC SYMBOLS, MEANINGS IN VISUAL COMMUNICATION AND DESIGN." Int. J. Arts&Humanities 2, no. 4 (April 2018), 278-290. Accessed , 2018. ijah.org/more2018.php?id=19.
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Keywords: Ideographic symbol; visual communication; meaning
Abstract: This paper discusses the ideographic symbols in the context of visual communication and design.
It covers various dimensions of symbols as an expression of culture in the visual and spiritual
senses. The ideas and concepts in design are symbolized to reflect meanings as they are
experienced and observed by the users. It can be understood from the discussion that symbols
and visual expressions are examined in creative works to understand the intention of the
designers and the interpretation of the works. Principles of forms, colour, pattern and beauty
were used to interpret the symbols and influence meanings developed by the observers both
visually and spiritually.
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