Arts & Humanities Journal|IJAH

Title: CODE SWITCHING IN 'CHURCHILL LIVE' IN NATION TELEVISION NETWORK (NTV), KENYA
Authors: Joseph Maina, Eliud K. Kirigia
Volume:3 Issue: 2
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Joseph Maina, Eliud K. Kirigia Laikipia University.
MLA 8 Kirigia, Joseph Maina, Eliud K. "CODE SWITCHING IN 'CHURCHILL LIVE' IN NATION TELEVISION NETWORK (NTV), KENYA." Int. J. Arts&Humanities, vol. 4, no. 1, Jan. 2019, pp. 114-123, ijah.org/more2018.php?id=07. Accessed Jan. 2019. APA Kirigia, J. (2019, January). CODE SWITCHING IN 'CHURCHILL LIVE' IN NATION TELEVISION NETWORK (NTV), KENYA. Int. J. Arts&Humanities, 4(1), 114-123. Retrieved from ijah.org/more2018.php?id=07 Chicago Kirigia, Joseph Maina, Eliud K. "CODE SWITCHING IN 'CHURCHILL LIVE' IN NATION TELEVISION NETWORK (NTV), KENYA." Int. J. Arts&Humanities 4, no. 1 (January 2019), 114-123. Accessed January, 2019. ijah.org/more2018.php?id=07.
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Keywords: Code switching, matrix language, embedded language, punch line, Churchill Live, comedy
Abstract: Code switching has not been the language mode in any serious work of art and most artistic works have been produced in a single language. However, code switching phenomenon has been used as a single language in 'Churchill Live' Show. No in-depth studies have been conducted to establish the structure and patterns of this phenomenon. This study sought to find out the patterns of code switching that carry the punch line in 'Churchill Live' aired by NTV in Kenya. This research was informed by two theories: The Matrix Language Frame Model and Raskin's Linguistic Theory of Humour. The study adopted a phenomenological qualitative research design. The data was drawn from significant episodes of the show through purposive sampling. The data was analyzed descriptively. The transcribed data was studied to identify points at which patterns of switches occurred resulting to the punch line. The instruments of data collection were video recording, structured observation and interviews. The study's findings indicated that the patterns of code switching that carried the punch line included tag switching, inter-sentential code and intra- sentential code switching which was superimposed through the matrix language and the embedded language. The research is expected to benefit researchers in sociolinguistics, buddying artists and the general public.
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