International Journal of Arts and Humanities
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Title:
RACIAL AND GENDER REPRESENTATION IN SUPER BOWL ADVERTISING

Authors:
Kelly Quinn

Volume:5 Issue: 6

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Kelly Quinn
Nagoya Institute of Technology, Japan

MLA 8
Quinn, Kelly. "RACIAL AND GENDER REPRESENTATION IN SUPER BOWL ADVERTISING." Int. J. Arts&Humanities, vol. 5, no. 6, July-Aug. 2021, pp. 57-62, doi.org/10.46609/IJAH.2021.v05i06.001. Accessed July-Aug. 2021.
APA 6
Quinn, K. (2021, July/August). RACIAL AND GENDER REPRESENTATION IN SUPER BOWL ADVERTISING. Int. J. Arts&Humanities, 5(6), 57-62. Retrieved from doi.org/10.46609/IJAH.2021.v05i06.001
Chicago
Quinn, Kelly. "RACIAL AND GENDER REPRESENTATION IN SUPER BOWL ADVERTISING." Int. J. Arts&Humanities 5, no. 6 (July/August 2021), 57-62. Accessed July/August, 2021. doi.org/10.46609/IJAH.2021.v05i06.001.

References
[1]. Lu, D. Smart, C., &Gamio, L. (2021, August 12). Where the racial makeup of the u.s. shifted in the last decade. The New York Times. https://www.nytimes.com/interactive/2021/08/12/us/2020-census-race-ethnicity.html.
[2]. Race and ethnicity in the United States. The Demographic Statistical Atlas of the United States Statistical Atlas. (n.d.). https://statisticalatlas.com/United-States/Race-and-Ethnicity.
[3]. Patten, E. (2020, May 30). The nation's latino population is defined by its youth. Pew Research Center's Hispanic Trends Project. https://www.pewresearch.org/hispanic/2016/04/20/the-nations-latino-population-is-defined-by-its-youth/.
[4]. Jacobsen, T. (2019, October 3). Customer demographics - age demographics for advertising. Marketing Artfully. https://marketingartfully.com/customer-demographics-age-demographics-for-advertising/.
[5]. 2020, Digest of Education Statistics 2019, Table 318.30. Bachelor's, master's, and doctor's degrees conferred by postsecondary institutions, by sex of student and discipline division: 2017–18

Keywords:
Demographic change, Gender studies, Representation, Advertising

Abstract:
In 2020, the United States completed its decennial census surveying changes in the living patterns and ethnic and racial trends of the population. This article explores how well these demographic changes are represented in the popular culture, particularly advertising. The authors studied a series of television commercials and analyzed to what degree the demographic changes in population are reflected in advertising. The results revealed several surprises, including a persistent racial basis in favour of those of European descent and a bias in favour of males as product spokespeople.

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