Title: RACIAL AND GENDER REPRESENTATION IN SUPER BOWL
ADVERTISING
Authors: Kelly Quinn
Volume:5 Issue: 6
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Kelly Quinn
Nagoya Institute of Technology, Japan
MLA 8 Quinn, Kelly. "RACIAL AND GENDER REPRESENTATION IN SUPER BOWL ADVERTISING." Int. J. Arts&Humanities, vol. 5, no. 6, July-Aug. 2021, pp. 57-62, doi.org/10.46609/IJAH.2021.v05i06.001. Accessed July-Aug. 2021.
APA 6 Quinn, K. (2021, July/August). RACIAL AND GENDER REPRESENTATION IN SUPER BOWL ADVERTISING. Int. J. Arts&Humanities, 5(6), 57-62. Retrieved from doi.org/10.46609/IJAH.2021.v05i06.001
Chicago Quinn, Kelly. "RACIAL AND GENDER REPRESENTATION IN SUPER BOWL ADVERTISING." Int. J. Arts&Humanities 5, no. 6 (July/August 2021), 57-62. Accessed July/August, 2021. doi.org/10.46609/IJAH.2021.v05i06.001.
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[2]. Race and ethnicity in the United States. The Demographic Statistical Atlas of the United States Statistical Atlas. (n.d.). https://statisticalatlas.com/United-States/Race-and-Ethnicity.
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https://www.pewresearch.org/hispanic/2016/04/20/the-nations-latino-population-is-defined-by-its-youth/.
[4]. Jacobsen, T. (2019, October 3). Customer demographics - age demographics for advertising. Marketing Artfully.
https://marketingartfully.com/customer-demographics-age-demographics-for-advertising/.
[5]. 2020, Digest of Education Statistics 2019, Table 318.30. Bachelor's, master's, and doctor's degrees conferred by postsecondary institutions, by sex of student and discipline division: 2017–18
Abstract: In 2020, the United States completed its decennial census surveying changes in the living
patterns and ethnic and racial trends of the population. This article explores how well these
demographic changes are represented in the popular culture, particularly advertising. The authors
studied a series of television commercials and analyzed to what degree the demographic changes
in population are reflected in advertising. The results revealed several surprises, including a
persistent racial basis in favour of those of European descent and a bias in favour of males as
product spokespeople.
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